Because a Great Work Culture Pays Off
Building a vibrant workplace culture can be challenging when you’re juggling competing priorities. I’ve been there, and I’m here to help.
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Hi, I’m Shelly Spiegel, a founder, culture architect, and remote work pioneer.
Whether your organization is in-office, hybrid, or fully remote, the stakes are high for getting culture right.
I’ve led three people-first companies, while staying fiercely committed to strong financial results. I launched Sunnyside Up to help small and mid-size organizations elevate their culture, uncover the issues holding them back, and implement practical, immediate solutions.
MORE ABOUT SHELLY
Services
Culture Audit
Culture Transformation
Fully Remote Consulting
What a People-First Culture Delivers
Shelly led a marketing, tech, and analytics company with:
%
Annual employee retention rate in 2023
%
Executive team members with tenure of 8+ years
%
New hires through employee referrals
%
Employees with 5+ years at the company
*In December 2023, Shelly’s company was purchased by a leading higher education marketing & enrollment agency.
About Sunnyside Up
Sunnyside Up helps small and mid-size organizations build a company where people feel valued, connected, and excited to do their best work. You’ll attract top talent and protect your bottom line — avoiding the steep financial, reputational, and productivity losses from high employee turnover.
We give you the most value for your money. Unlike big consulting companies, we’re a lean team of proven leaders who have actually built and run successful businesses. We know how to turn data and analytics into real-world, practical strategies that can be implemented right away.
Sunnyside Up can help you design your ideal culture. While Shelly was CEO of Fire Engine RED, she received hundreds of heartfelt notes from employees who felt valued and inspired. Check out a small sample of those testimonials below.
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